Lubrizol, a specialty chemicals company that makes the CPVC compounds used to create three well-known piping solutions, was looking to get its name out there. Before this campaign, building and construction professionals probably hadn't heard of Lubrizol. We concepted a campaign that positions Lubrizol as the science behind those leading piping products, leveraging Lubrizol's history of unmatched R&D and technical expertise. Here are the print ads that ran in several publications, including Builder Magazine. We also produced an extensive Lubrizol CPVC brand guide.
In addition to print ads, we designed Lubrizol's booth for the International Builders' Show, as well as Lubrizol's app created for the show.
